Business Related


Identity: Chermayeff & Geismar & Haviv, by Standards Manual

Identity: Chermayeff & Geismar & Haviv, by Standards Manual

Standards Manual is an independent publishing imprint founded in 2014 by designers Jesse Reed and Hamish Smyth. The talented duo are also partners at design consultancy Order, and Jesse kindly took time to answer a few questions about their latest book release. Why did you decide to produce the Chermayeff...
Adrian Frutiger logos, 1960s–70s

Adrian Frutiger logos, 1960s–70s

While the late Swiss type designer Adrian Frutiger (1928–2015) is best known for his renowned typefaces such as Univers, Avenir, and Frutiger, many people are less familiar with the symbols and monograms he designed. Here’s a selection from the sixties and seventies. The quotes are from Frutiger’s book, Signs and...

Comment on Time Warner by Karen Hauck

Amazing! The curve at the top, with a horizontal line under it, making a mound shape is the Hieroglyph for the letter T. The spiral shape, on its own, is the hieroglyph for W.Powered by WPeMatico

Comment on The Canada wordmark by Larry F

I love the way this logo looks on the Space Shuttle’s Canadarm. The combination of the classy logo and the robotic arm symbolizes the country’s technological abilities. Additionally, because of the logo’s consistent use, it quietly extends the Canadian identity into outer space for the whole world to see.Powered by...
Case Study: Customer Finds Stock Color Matching Their Brand Only at Company Folders

Case Study: Customer Finds Stock Color Matching Their Brand Only at Company Folders

Case Study: Customer Finds Stock Color Matching Their Brand Only at Company Folders Company Overview: Founded in 1865, Lehigh University is a private residential research university in Bethlehem, Pennsylvania consisting of four colleges. More than 5,000 undergraduate students and nearly 2,000 graduate students attend the school. Product: Foil Stamped Letter...
The 26 Best Envelopes (and Where to Buy Them)

The 26 Best Envelopes (and Where to Buy Them)

The 26 Best Envelopes (and Where to Buy Them) The way something is packaged has a major effect on the person receiving it. You’d never give someone a loose birthday card without putting it in a nice-looking envelope, particularly if you expect it to be mailed. It’s especially popular for...
How Paul Rand presented logos to clients

How Paul Rand presented logos to clients

Mason began, “The trade mark, which in the spacious days before the invention of the corporate image could afford to live in a measure of ornamental luxury, has today become a sharply functional thing, a bright weapon for the attack on the overworked and often sluggish attention of the public....
Case Study: Customer’s Vision Brought to Life with Extra Help

Case Study: Customer’s Vision Brought to Life with Extra Help

Case Study: Customer’s Vision Brought to Life with Extra Help Company Overview ROWDYDOW bbQ was founded in 2007. It provides barbecue pulled pork and brisket to restaurants, chefs and other distributors. It is also a major provider of barbecue to the U.S. military. Product Small & Vertical Pocket Presentation Folder...
Mark Spencer, forensic botanist

Mark Spencer, forensic botanist

Mark Spencer is a forensic botanist. In other words, he helps police with criminal cases where plant-based evidence can make a difference. His visual identity, designed by London-based Fieldwork Facility, needed to be intelligent, simple, and memorably executed, and part of the challenge was to avoid any insensitivity to the...
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